daily gripe

PR isn't the dark side

was having a conversation with this lady from our main publishing house.

'And why would your cousin steer you away from PR? She’s in media? But honestly, it’s not selling your self to be in PR. Like I said, it’s a challenge maintaining client expectations as well as making sure that their image is not tarnished through media and other mediums. And there are lots of job satisfaction moments as well. But importantly, PR serves the function of making sure that corporates do not just throw themselves into uncharted waters. We are more ship navigators than captains.'

i like that last line. i rather be advisor than king.

posted by inspirethereal @ 10:30 AM