daily gripe

7 day specialist

it's been a real hectic first 3 months of 2006 - and i suddenly realised i left my mind in 2004.

i was talking to this WSJ (Asia) columnist, Jeremy Wagstaff, when he remarked that he has been in Asia since 1987. So. i said 'that's real long...in 3 year's time, you will have been here for 20 years.' then it hit me. it is 2006 this year. he is ONE year away from 20 years, not 3.

since the intel NAPA launch, me and my colleagues have all been moving full steam ahead - often getting the brief, preparing and executing campaigns all within 7 days (weekends included). this is a ridiculous way of getting good work done. i would rather be known and remembered by a good piece of work that i labour months over to produce than a 7 day campaign when all i am ensuring is 'best effort'.

first it was intel, then nokia then lenovo then nokia and nokia again, coming up with yahoo! then nokia the next day and then my company offsite the day after(for training, not relaxation!) then SFF and MTV and nokia again. inbetween all the interviews and press releases and plans and analysis...i should be in an MNC no? 7pm is considered 'late'; 8pm is 'spoiling the market'. i would love to be 'spoiling' the freaking market IF i am paid over the blardy market rate!!

so yup, 7 days are nonsensical timelines to work with - what is wrong with 2006? With everyone rushing through this year - roses to smell no smell the roses?

i need leave.

posted by inspirethereal @ 9:53 PM